Walk a potential customer through your process. Start from the beginning and describe how you size up a new project, and set it up for success.
PERFORMING THE WORK
Sell your customer on what you do best! Talk about the personal level of care your business provides. It helps to distinguish your small business from the faceless corporate companies.
FINISHING WITH STYLE
Describe the follow-through. Tell your potential customers how you'll check up on them and make sure your service is performing as they expect. Declare your commitment to excellence!
This is a good opportunity to explain to a potential customer what differentiates you from the competition. Try to put yourself in the mindset of one of your customers and ask yourself "What would make me decide to pick up the phone, and give this business a call?"
Most users won't read a wall of text, so it's important to break up content visually. An easy way of accomplishing this is to use headings (as seen above) to group content, and also make use of bullet lists.
Bullet lists are easier to read quickly than paragraphs.
Balance use of paragraphs and bullet lists.
1-2 sentences per paragraph, and 3-5 items per bullet list is ideal.
Working with this company was a really convenient and rewarding experience! All their products are high-quality, and their services met every expectation. I also loved their attractive, device-friendly online storefront - it truly set them apart from the competition!